Walla Walla sommelier launches data-driven wine tourism platform

Certified sommelier Patti Dunn has launched WallaWallaSomm.com to help visitors navigate more than 110 wineries across Walla Walla Valley with personalized tools and private tastings. The free platform aims to match travelers and collectors with the right tasting rooms while helping smaller wineries get discovered.

Why it matters: - Walla Walla Valley’s growth has made wine-trip planning harder for visitors and harder for boutique wineries to reach the right buyers. - The platform targets high-spending travelers who want curated experiences instead of generic winery itineraries. - The launch is aimed at a Pacific Northwest tourism market that is shifting toward hyper-personalized travel.

What happened: - Certified sommelier Patti Dunn launched WallaWallaSomm.com on July 1, 2026. - The free platform indexes more than 1,590 local wines across more than 110 wineries in six districts. - Dunn also offers private curated tastings for collectors, couples and small groups.

The details: - The platform’s Wine Explorer quiz uses four questions to match users with tasting rooms based on palate, budget and travel style. - The Wine Catalog lets users search by grape, producer and varietal across multiple winery websites at once. - The Live Events Calendar filters wine releases, winemaker dinners and live music by travel dates. - The Interactive Route Mapper uses the sister site Walla Walla Winery Map to plan tasting routes across the valley. - Dunn says the platform combines review data from Google, Yelp, TripAdvisor and Reddit with her own “Somm’s Take” insights. - Dunn has worked in the Walla Walla wine ecosystem since 2020.

Between the lines: - The platform is built as a digital concierge, not just a directory. - The positioning suggests WallaWallaSomm.com is trying to redirect traffic toward hidden-gem wineries that can be overlooked by bigger brands and broad tourism marketing. - The private tastings extend the online tools into a premium, in-person service.

What’s next: - Dunn is available for on-camera, phone or in-person interviews. - Future coverage is likely to center on whether algorithm-driven planning tools can change how travelers book wine trips and how smaller wineries are discovered. - The company is directing visitors to learn more and to follow its Instagram presence at Walla Somm.

The bottom line: - WallaWallaSomm.com is betting that better data will solve wine-tour overload and steer more qualified visitors to the right bottles, the right tasting rooms and the right experiences.